The Southern Company
SOThe Southern Company (SO) is a Utilities company that currently yields 3.51% — trading near fair value based on 10 years of dividend yield history. The Weiss valuation model places the undervaluation threshold at $43.85 and the overvaluation threshold at $91.08. The Southern Company holds a quality score of 33/100 (Risky), reflecting 14 consecutive years of dividend growth with a 72% payout ratio. The 5-year dividend CAGR stands at 3.0%.
SO Dividend Yield History — Weiss Valuation
Distance to undervalued
Waiting for a better entry
Needs about 48.8% downside to reach the Weiss buy zone
Undervaluation starts near $43.85, where the annual dividend would imply roughly 6.84% yield. That is 3.34% above today's yield.
Buy-zone price
$43.85
Target yield
6.84%
Research checklist
What to clear before buying the yield
Updated Oct 7, 2026
Dividend durability
14YLong dividend history supports a deeper look.
Earnings payout
72%Earnings coverage leaves room for noise.
Cash payout
N/AConfirm cash conversion and one-off effects.
Dividend growth
3.0%Lower growth changes the return trade-off.
What changed
What changed since the last update
2026-10-06 → 2026-10-07
Price
+1.2%$84.60 → $85.57
Price rose 1.2% since the prior snapshot.
Why Now?
The Southern Company is trading at a fair valuation relative to its dividend history.
Current yield 3.5% vs historical max 7.8% (45% of maximum).
14 consecutive years without a dividend cut.
Reasonable payout ratio of 72%.
What matters now
Read the signal before the headline yield
Valuation is neutral here: quality has to do more of the work than entry price.
The 33/100 quality score says the headline yield needs extra skepticism.
Start by checking whether payout coverage and business durability still support the dividend.
SO Dividend Income Projection — DRIP Compounder
Dividend Compounder (DRIP)
Year 1 Income
$361
Year 10 Income
$675
Yield on Cost
7.07%
Total Income
$5,001
Assumes dividends reinvested at current price. Simplified model — for illustrative purposes only.
Track actual vs. projected
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Dividend income log · Yield on cost · DRIP cost basis · Tax reports
More research
Full price history & technical analysis
TradingView ↗Fundamentals, valuation & analyst ratings
FinViz ↗Moat rating & analyst fair value
Morningstar ↗Track dividends received & tax reports
Sharesight ↗SO Dividend Quality Score
Quality Score
Risky
Key Metrics
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In-depth analysis
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