The Hershey Company

HSY
Consumer Defensive
$186.46
2.39%Fair Value

The Hershey Company (HSY) is a Consumer Defensive company that currently yields 2.39% — trading near fair value based on 10 years of dividend yield history. The Weiss valuation model places the undervaluation threshold at $144.40 and the overvaluation threshold at $241.50. The Hershey Company holds a quality score of 70/100 (Good), reflecting 14 consecutive years of dividend growth with a 77% payout ratio. The 5-year dividend CAGR stands at 10.1%.

HSY Dividend Yield History — Weiss Valuation

Underval. $144.40Overval. $241.50

Distance to undervalued

Waiting for a better entry

Needs about 22.6% downside to reach the Weiss buy zone

Undervaluation starts near $144.40, where the annual dividend would imply roughly 3.09% yield. That is 0.70% above today's yield.

Buy-zone price

$144.40

Target yield

3.09%

Research checklist

What to clear before buying the yield

Updated Aug 23, 2026

Dividend durability

14Y

Long dividend history supports a deeper look.

Earnings payout

77%

Coverage deserves a closer look in filings.

Cash payout

49%

Free cash flow coverage supports the payment.

Dividend growth

10.1%

Recent growth adds income compounding potential.

What changed

What changed since the last update

2026-08-222026-08-23

No major change in signal, yield, price, quality, or payout since the last update.

Why Now?

The Hershey Company is trading at a fair valuation relative to its dividend history.

Current yield 2.4% vs historical max 3.2% (75% of maximum).

12 consecutive years without a dividend cut.

Elevated payout ratio of 77%.

What matters now

Read the signal before the headline yield

Valuation is neutral here: quality has to do more of the work than entry price.

The 70/100 quality score calls for selective follow-up, not autopilot.

Start by checking whether payout coverage and business durability still support the dividend.

HSY Dividend Income Projection — DRIP Compounder

Dividend Compounder (DRIP)

$

Year 1 Income

$263

Year 10 Income

$889

Yield on Cost

9.45%

Total Income

$5,100

Assumes dividends reinvested at current price. Simplified model — for illustrative purposes only.

Track actual vs. projected

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Dividend income log · Yield on cost · DRIP cost basis · Tax reports

More research

Full price history & technical analysis

TradingView ↗

Fundamentals, valuation & analyst ratings

FinViz ↗

Moat rating & analyst fair value

Morningstar ↗

Track dividends received & tax reports

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HSY Dividend Quality Score

Quality Score

70/ 100

Good

Payout Ratio5/25
Dividend Streak20/25
Growth (CAGR 5Y)20/20
Yield vs History10/15
FCF Coverage15/15

Key Metrics

Current Price$186.46
Annual Dividend$4.46
Current Yield2.39%
Yield — Max (10Y)3.19%
Yield — Min (10Y)1.94%
Undervalued Below$144.40
Overvalued Above$241.50
Payout Ratio77.10%
CAGR Dividend 5Y10.1%
CAGR Dividend 10Y9.4%
Years No Cut12y

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14
consecutive years of dividend growth