The Hershey Company
HSYThe Hershey Company (HSY) is a Consumer Defensive company that currently yields 2.55% — trading near fair value based on 10 years of dividend yield history. The Weiss valuation model places the undervaluation threshold at $144.40 and the overvaluation threshold at $241.50. The Hershey Company holds a quality score of 60/100 (Good), reflecting 14 consecutive years of dividend growth with a 104% payout ratio. The 5-year dividend CAGR stands at 10.1%.
HSY Dividend Yield History — Weiss Valuation
Distance to undervalued
Waiting for a better entry
Needs about 17.2% downside to reach the Weiss buy zone
Undervaluation starts near $144.40, where the annual dividend would imply roughly 3.09% yield. That is 0.53% above today's yield.
Buy-zone price
$144.40
Target yield
3.09%
Research checklist
What to clear before buying the yield
Updated Jul 9, 2026
Dividend durability
14YLong dividend history supports a deeper look.
Earnings payout
104%Coverage deserves a closer look in filings.
Cash payout
56%Free cash flow coverage supports the payment.
Dividend growth
10.1%Recent growth adds income compounding potential.
What changed
What changed since the last update
2026-07-08 → 2026-07-09
No major change in signal, yield, price, quality, or payout since the last update.
Why Now?
The Hershey Company is trading at a fair valuation relative to its dividend history.
Current yield 2.6% vs historical max 3.2% (80% of maximum).
12 consecutive years without a dividend cut.
Elevated payout ratio of 104%.
What matters now
Read the signal before the headline yield
Valuation is neutral here: quality has to do more of the work than entry price.
The 60/100 quality score calls for selective follow-up, not autopilot.
The earnings payout ratio is above 100%, so coverage is the first risk to unpack.
HSY Dividend Income Projection — DRIP Compounder
Dividend Compounder (DRIP)
Year 1 Income
$281
Year 10 Income
$973
Yield on Cost
10.38%
Total Income
$5,526
Assumes dividends reinvested at current price. Simplified model — for illustrative purposes only.
Track actual vs. projected
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Dividend income log · Yield on cost · DRIP cost basis · Tax reports
More research
Full price history & technical analysis
TradingView ↗Fundamentals, valuation & analyst ratings
FinViz ↗Moat rating & analyst fair value
Morningstar ↗Track dividends received & tax reports
Sharesight ↗HSY Dividend Quality Score
Quality Score
Good
Key Metrics
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In-depth analysis
→ HSY Dividend Analysis Article