Clorox Company (The)

CLX
Consumer DefensiveDividend Aristocrat
$108.25
4.58%Undervalued

Clorox Company (The) (CLX) is a Consumer Defensive company that currently yields 4.58% — historically undervalued based on 10 years of dividend yield history. The Weiss valuation model places the undervaluation threshold at $118.82 and the overvaluation threshold at $176.17. Clorox Company (The) holds a quality score of 43/100 (Average), reflecting 49 consecutive years of dividend growth with a 103% payout ratio. The 5-year dividend CAGR stands at 2.5%.

CLX Dividend Yield History — Weiss Valuation

Underval. $118.82Overval. $176.17

Distance to undervalued

In undervalued territory

Price sits 8.9% below the Weiss buy zone ceiling

The current yield already clears the historical undervaluation threshold. The next question is whether the dividend quality and payout profile deserve that higher yield.

Zone ceiling

$118.82

Current yield

4.58%

Research checklist

What to clear before buying the yield

Updated Aug 12, 2026

Dividend durability

49Y

Long dividend history supports a deeper look.

Earnings payout

103%

Coverage deserves a closer look in filings.

Cash payout

N/A

Confirm cash conversion and one-off effects.

Dividend growth

2.5%

Lower growth changes the return trade-off.

What changed

What changed since the last update

2026-08-112026-08-12

No major change in signal, yield, price, quality, or payout since the last update.

Why Now?

Clorox Company (The) is trading near its historical undervaluation band.

Current yield 4.6% vs historical max 5.0% (91% of maximum).

14 consecutive years without a dividend cut.

Elevated payout ratio of 103%.

What matters now

Read the signal before the headline yield

Valuation is the invitation here: the yield is elevated versus its own history.

The 43/100 quality score says the headline yield needs extra skepticism.

The earnings payout ratio is above 100%, so coverage is the first risk to unpack.

CLX Dividend Income Projection — DRIP Compounder

Dividend Compounder (DRIP)

$

Year 1 Income

$470

Year 10 Income

$925

Yield on Cost

9.79%

Total Income

$6,698

Assumes dividends reinvested at current price. Simplified model — for illustrative purposes only.

Track actual vs. projected

See what CLX dividends you actually received with Sharesight

Dividend income log · Yield on cost · DRIP cost basis · Tax reports

More research

Full price history & technical analysis

TradingView ↗

Fundamentals, valuation & analyst ratings

FinViz ↗

Moat rating & analyst fair value

Morningstar ↗

Track dividends received & tax reports

Sharesight ↗

CLX Dividend Quality Score

Quality Score

43/ 100

Average

Payout Ratio0/25
Dividend Streak20/25
Growth (CAGR 5Y)8/20
Yield vs History15/15
FCF Coverage0/15

Key Metrics

Current Price$108.25
Annual Dividend$4.96
Current Yield4.58%
Yield — Max (10Y)5.02%
Yield — Min (10Y)2.94%
Undervalued Below$118.82
Overvalued Above$176.17
Payout Ratio103.12%
CAGR Dividend 5Y2.5%
CAGR Dividend 10Y5.0%
Years No Cut14y
Historically elevated yield

CLX has an undervalued Weiss signal. Review the risks and current trading costs before acting.

Check eToro terms and availability →
Fractional sharesFees vary by countryCapital at risk

DividendVisual may earn a commission if you open an account via this link, at no cost to you. Capital at risk. Not financial advice.

49
consecutive years of dividend growth