The Clorox Company
CLXThe Clorox Company (CLX) is a Consumer Defensive company that currently yields 6.20% — historically undervalued based on 10 years of dividend yield history. The Weiss valuation model places the undervaluation threshold at $117.23 and the overvaluation threshold at $176.53. The Clorox Company holds a quality score of 43/100 (Average), reflecting 49 consecutive years of dividend growth with a 103% payout ratio. The 5-year dividend CAGR stands at 2.5%.
CLX Dividend Yield History — Weiss Valuation
Distance to undervalued
In undervalued territory
Price sits 31.6% below the Weiss buy zone ceiling
The current yield already clears the historical undervaluation threshold. The next question is whether the dividend quality and payout profile deserve that higher yield.
Zone ceiling
$117.23
Current yield
6.20%
Research checklist
What to clear before buying the yield
Updated Oct 1, 2026
Dividend durability
49YLong dividend history supports a deeper look.
Earnings payout
103%Coverage deserves a closer look in filings.
Cash payout
N/AConfirm cash conversion and one-off effects.
Dividend growth
2.5%Lower growth changes the return trade-off.
What changed
What changed since the last update
2026-09-30 → 2026-10-01
Price
-1.8%$81.60 → $80.15
Price fell 1.8% since the prior snapshot.
Dividend yield
+0.11 pp6.09% → 6.20%
Yield expanded from 6.09% to 6.20%.
Why Now?
The Clorox Company is trading near its historical undervaluation band.
Current yield 6.2% vs historical max 5.1% (123% of maximum).
14 consecutive years without a dividend cut.
Elevated payout ratio of 103%.
What matters now
Read the signal before the headline yield
Valuation is the invitation here: the yield is elevated versus its own history.
The 43/100 quality score says the headline yield needs extra skepticism.
The earnings payout ratio is above 100%, so coverage is the first risk to unpack.
CLX Dividend Income Projection — DRIP Compounder
Dividend Compounder (DRIP)
Year 1 Income
$636
Year 10 Income
$1,463
Yield on Cost
15.79%
Total Income
$9,892
Assumes dividends reinvested at current price. Simplified model — for illustrative purposes only.
Track actual vs. projected
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Full price history & technical analysis
TradingView ↗Fundamentals, valuation & analyst ratings
FinViz ↗Moat rating & analyst fair value
Morningstar ↗Track dividends received & tax reports
Sharesight ↗CLX Dividend Quality Score
Quality Score
Average
Key Metrics
CLX has an undervalued Weiss signal. Review the risks and current trading costs before acting.
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