The Clorox Company
CLXThe Clorox Company (CLX) is a Consumer Defensive company that currently yields 5.09% — historically undervalued based on 10 years of dividend yield history. The Weiss valuation model places the undervaluation threshold at $120.85 and the overvaluation threshold at $176.17. The Clorox Company holds a quality score of 48/100 (Average), reflecting 49 consecutive years of dividend growth with a 80% payout ratio. The 5-year dividend CAGR stands at 2.5%.
CLX Dividend Yield History — Weiss Valuation
Distance to undervalued
In undervalued territory
Price sits 19.3% below the Weiss buy zone ceiling
The current yield already clears the historical undervaluation threshold. The next question is whether the dividend quality and payout profile deserve that higher yield.
Zone ceiling
$120.85
Current yield
5.09%
Research checklist
What to clear before buying the yield
Updated Jun 29, 2026
Dividend durability
49YLong dividend history supports a deeper look.
Earnings payout
80%Coverage deserves a closer look in filings.
Cash payout
N/AConfirm cash conversion and one-off effects.
Dividend growth
2.5%Lower growth changes the return trade-off.
What changed
What changed since the last update
2026-06-28 → 2026-06-29
No major change in signal, yield, price, quality, or payout since the last update.
Why Now?
The Clorox Company is trading near its historical undervaluation band.
Current yield 5.1% vs historical max 5.0% (102% of maximum).
14 consecutive years without a dividend cut.
Elevated payout ratio of 80%.
What matters now
Read the signal before the headline yield
Valuation is the invitation here: the yield is elevated versus its own history.
The 48/100 quality score says the headline yield needs extra skepticism.
Start by checking whether payout coverage and business durability still support the dividend.
CLX Dividend Income Projection — DRIP Compounder
Dividend Compounder (DRIP)
Year 1 Income
$521
Year 10 Income
$1,078
Yield on Cost
11.48%
Total Income
$7,638
Assumes dividends reinvested at current price. Simplified model — for illustrative purposes only.
Track actual vs. projected
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Dividend income log · Yield on cost · DRIP cost basis · Tax reports
More research
Full price history & technical analysis
TradingView ↗Fundamentals, valuation & analyst ratings
FinViz ↗Moat rating & analyst fair value
Morningstar ↗Track dividends received & tax reports
Sharesight ↗CLX Dividend Quality Score
Quality Score
Average
Key Metrics
CLX is historically undervalued. Ready to add it to your portfolio?
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